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WSJ: GM to stop Facebook advertising
Although it doesn’t want to advertise, GM will continue its Facebook pages, WSJ says (Photo: Facebook)General Motors plans to stop advertising on Facebook because campaigns on the site don't seem to have an impact on car sales, according to a report in The Wall Street Journal.The Journal says the decision ...
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Generation Facebook in the car industry
Social networks have become a matter of course for the Facebook generation. And companies in the auto industry are working hard to establish a presence in the world of Web 2.0. New communication initiatives are essential, both to make contact with young talent and to connect with a new generation ...