Alan Mulally, keen to underline the importance of information technology for the auto industry, will speak at the CeBIT high-tech fair in Hanover in March.
The Ford CEO will give a keynote address as part of the CeBIT Global Conferences program.
Earlier this month, in another tie-up between automakers and the IT industry, Mulally and Audi CEO Rupert Stadler were both keynote speakers at the Consumer Electronics Show (CES) in Las Vegas.
In Hanover, Mulally will speak on Tuesday, March 1. Earlier in the day, Neelie Kroes, the European Union’s commissioner in charge of information technology and Europe's digital agenda, will also make a keynote address.
Separately, Range Rover will show its new Evoque model at CeBIT. The British brand, owned by India’s Tata group, will demonstrate a range of IT features in the Evoque, including a parking assistant, 8-inch dual view monitors, Bluetooth audio streaming and a “surround” camera system.
The focus of CEBIT’s Global Conferences program is “The power of creativity and innovation." Themes include cloud computing, intelligent networks, real-time business, augmented reality and mobile Apps.
automotiveIT will hold its “automotive day” on Thursday, March 3. Featured speakers include Volkswagen CIO Klaus Hardy Muehleck, Peter Kraus, ZF Friedrichshafen CIO and a range of other key players in automotive IT.