Ford's Fields (pictured) and Daimler's Zetsche will beÂ top auto-industry speakers at CES 2015 (Photo; Ford)
Ford Motor CEO Mark Fields, further increasing the automotive presence at the International CES, will deliver a keynote address at the Las Vegas consumer electronics convention January 6. He will join Daimler CEO Dieter Zetsche, who is also scheduled to speak at the event.
The CES, which traditionally focused on home and other consumer electronics, has in recent years become a forum for automakers to showcase advancements in automotive connectivity, infotainment and other new technologies entering the car.
Ten carmakers will have exhibition stands at the CES: Audi, BMW, Chrysler, Ford, GM, Hyundai, Mazda, Mercedes, Mini, Toyota and Volkswagen. With 165,000 square feet of exhibition space, the car industry is taking 17 percent more space than last year.
The show will also have a "Vehicle Intelligence Marketplace," where autonomous driving, collision avoidance and vehicle communication technologies will be on display.
Â “The continued growth of the automotive category at CES parallels the rapid evolution of in-vehicle technologies, saidÂ Gary Shapiro, president of the US Consumer Electronics Association (CEA). "Consumers today view in-vehicle technology as an important factor in their buying decisions.”
In his CES keynote, Fields will address Ford's innovation strategy, with a focus on car connectivity and new safety technologies, the CEA, whichÂ organizes the convention, said in a press statement. Fields succeeded Alan Mulally as Ford Motor CEO in July, 2014.
The 2015 CES will feature more than 3,500 exhibitors. In addition to Fields and Zetsche, top executives from the consumer electronics side will deliver keynote addresses. Among them is, for example,Â Intel CEO Brian Krzanich.