The annual show will open with two press days March 6 and 7, 2012. The public days start on March 8 and run through the 18th.
The theme of the 2012 event is “Driving into the future” and Geneva, will like every year, position itself as one of the most important automotive gatherings in Europe.
The organizers expect renewed focus on green technology as more automakers plan to launch electric vehicles in 2012 and 2013.
But the Geneva show is also likely to feature a range of launches of new cars that are firmly positioned in the traditional mainstream of European car markets.
Geneva is considered a neutral venue for the industry, because, contrary to the locations for other major automotive events, Switzerland has only a small domestic auto industry. That’s why French, German, Italian, American and Asian carmakers consider the event important in the positioning of their vehicles.
The industry is coming off of a good year in 2011, but worries over an economic slowdown and Europe’s problems with the euro have raised expectations that 2012 will be a much more difficult market.