Image: HERE Technologies

HERE Mobility is launching a scalable software developer kit (SDK) promising access to a full range of mobility services and capabilities via the HERE Mobility Marketplace. Developers will be able to integrate services such as interactive maps, on-demand transportation, geocoding and location-based services into their apps via the single Mobility SDK for iOS, Android or React Native.

Liad Itzhak, SVP and head of HERE Mobility, explained in a statement: “In a landscape where transportation is digital, clickable, and on-demand, providing users with a full-range of transportation options is a huge task for developers. Our SDK empowers developers to enhance their apps with native mobility capabilities with one simple SDK containing all their transportation needs. With our SDK developers have the right tools to build door-to-door experiences that increase engagement and customer loyalty."

HERE makes the point that the mobility market is expected to be worth $1.5trillion by 2030, and that it is currently “monopolized by a few big players”. It claims that it is “democratizing the ecosystem, as the SDK enables an open and versatile market, allowing developers to continuously innovate on the mobility experience from within their apps.”

The HERE Mobility Marketplace, launched in January 2018, now involves transportation providers from over 220 cities in Europe, the US and Latin America.

-Farah Alkhalisi