All i brand articles

  • bmw embark.automotiveIT

    BMW invests in Embark mobility apps maker


    Embark will help BMW develop multi-modal urban transportation solutions (Photo: Embark) BMW is investing in Embark, a US based maker of new-mobility iPhone and Android apps, as the German premium car maker gears up for the launch of its new i brand vehicles. Embark apps are designed to help ...

  • bmw i8 concept spyder.automotiveIT

    BMW's i8 Concept Spyder further expands "i" brand


    BMW unveiled a fourth new model in its "i" range, underscoring the carmaker's intentions to expand the new brand it is officially launching next year. The BMW i8 Concept Spyder is a plug-in hybrid powered by an electric motor and a gasoline combustion engine which, together, provide a combined output ...