The Jaguar XF and XJR on display at the 2013 Frankfurt auto show (Photo: JLR)

Jaguar Land Rover is joining forces with chipmaker Intel to develop future vehicle infotainment systems. The British car group, which is owned by India's Tata Motors, also is opening a new r&d center in Portland, Oregon.

JLR said it will work with Intel across engineering, research and marketing to develop best-in-class infotainment systems for both of its brands. The new research facility, which is relatively close to Silicon Valley and other high-tech hubs in the western US, will coordinate the carmaker's collaboration with Intel and other technology companies.

"By taking a collaborative approach with both technology startups and large organizations such as Intel, we will push the boundaries of future infotainment technology," said JLR Engineering Director Wolfgang Ziebart.

Ziebart said in a press release that the two partners will define and develop "platforms and systems appropriate for premium global brands like Jaguar and Land Rover."

The Portland r&d center will be JLR's first dedicated software research facility. The center will help adapt a range of new advanced technologies for automotive use, the company said.

Portland will open in 2014 and will initially employ around 30 infotainment specialists, including 16 software engineers.