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Kienbaum consultant: Automotive culture change is key

2015-12-16T15:20:40Z

Dirk Seiferth (Photo: Kienbaum) Non-traditional players are increasingly moving into the automotive space and, to counter this competitive threat, carmakers will, to some extent, have to become more like IT companies. Dirk Seiferth, partner at Kienbaum Management Consultants talks to automotiveIT about data labs, time-to-market and the impact of ...