Mahindra Satyam said it has joined the GENIVI Alliance.

The news comes just a few days after GENIVI, an automotive and consumer electronics industry association, announced that suppliers Denso and Mobis and consultancy Accenture were joining the group.

GENIVI is driving the development and adoption of an open in-vehicle infotainment (IVI) reference platform that will support vehicle infotainment applications such as music, news and multimedia as well as navigation and location services, telephony and internet services.

Mahindra Satyam is a global business and information technology services company specializing in enterprise solutions, supply chain management, business intelligence and infrastructure services. It is part of India's Mahindra Group.

GENIVI President Graham Smethurst said in a statement that Mahindra Satyam’s global business and information technology services expertise "will be a welcome addition to GENIVI." The Indian company's participation "will help us with our mission of delivering an open platform for the non-competitive portions of the IVI software,” he said.

Mahindra Satyam said it would use the GENIVI platform as a basis for creating new infotainment solutions for carmakers and suppliers. It said this would reduce development costs, time to market and total cost of ownership for end consumers.

With Mahindra Satyam's addition, GENIVI membership now totals 113 automotive, supplier and electronics industry companies