Mercedes wants to capture new, younger customers with its online store (Photo: Daimler)
Mercedes-Benz, in a bid to sell more cars to younger customers, 0n Tuesday opened its first online store, saying internet sales are an integral part of its sales and marketing strategy.
The German premium brand said the store, named "Mercedes-Benz connect me," will target German customers initially. It will sell A- and B-Class vehicles as well as the CLA and CLS Shooting Brake models. Cars will be preconfigured with the most popular options packages.
"Especially younger customers want to be in touch with a brand like Mercedes-Benz everywhere and at all times," said Ola Kaellenius, board member of Mercedes-Benz Cars. He said the new online store will expand the Mercedes dealer network and provide new opportunities to address "young and media-savvy customer groups."
The online portal will offer more than 70 products. For private customers, cars are sold with leasing, service Â and insurance packages. A customer contact center can answer questions 24 hours a day via mail, phone or live chat.
The new digital sales outlet is part of Daimler's "Mercedes-Benz 2020 Best Customer Experience" strategy, which wants to make sure the German premium brand can address changing customer requirements.
The online store can be found at: Â www.connection-online.mercedes-benz.com.