Nissan and Microsoft will jointly build a next-generation dealer management system for the Japanese carmaker.

The two companies said they would cooperate to develop a system that would provide both dealer and customer relationship management and social collaboration tools. It will be based on the Microsoft Dynamics CRM software and use the Windows Azure platform.

Nissan said it hopes the new system will strengthen its relationship with customers, drive dealer sales and help increase its global market share.

"Nissan is seeking a solution that will help meet our business needs, especially to better understand our customers and dealers," Andy Palmer, a Nissan executive vice president, said in a press release.

The carmaker plans to roll out the new software at dealership networks in Japan and other key markets first, but it can be customized to any market or region at at a later date.

Nissan and Microsoft also said they will explore how Microsoft Dynamics CRM and Windows Azure can work together as a platform to create a standardized cloud-based information architecture for Nissan worldwide.