NXP Semiconductors is moving its automotive sales and marketing headquarters to China, in a sign that auto-industry suppliers recognize that major growth markets lie in Asia.
Netherlands-based NXP, a global semiconductor group with 2010 revenue of 4.4 billion dlrs, said its vice president global automotive sales and marketing, Drue Freeman, moved from Hamburg to Shanghai April 1. "This move is part of NXP’s strategy to locate more of its customer-facing automotive operations closer to its fastest growing markets," NXP said.
Freeman said in a press release: "All of our major European and American customers are establishing significant business and development operations in China."
He added that his new Shanghai based would also let him better serve Japanese and Korean customers.
NXP is also establishing a new technical center that will develop automotive systems and applications closer to the major Asian markets. The company said the new facility will help it ensure that Chinese market requirements are fully captured.
Over the next 12 months NXP will add more than 20 specialist engineers to the NXP China Automotive Technical Center. They will work closely with colleagues in the European automotive technical centers as well as with local Tier 1 customers and domestic carmakers.