Koslowski is a veteran technology analyst who comes to Porsche from Silicon Valley (Photo: Porsche)

Continuing an auto industry trend to bring in Silicon Valley experts to oversee digitalization efforts, Porsche has hired Thilo Koslowski. The renowned Gartner analyst will assume "a key role in the area of digital mobility," the German sports car maker said in a press statement.

Koslowski, who will report directly to Porsche CEO Oliver Blume, has been with Gartner as an industry analyst since 1997. Most recently he was in charge of automotive, vehicle information and communication technology and smart mobility at the technology advisers.

Porsche said Koslowski will play a leading role in the implementation of new technologies, especially in the areas of connectivity, digital customer experiences, smart mobility and autonomous vehicles.

“Digital innovations are one key element in our strategic focus," Blume said in a press statement. "We are striving to link our traditional sports car DNA with the technologies of the future in a way unique to Porsche."

Other carmakers have over the past couple of years also hired digital experts to oversee the transformation of their companies. In 2014, BMW hired Nokia executive Dieter May as senior vice president digital business models. More recently, Volkswagen Group, Porsche's parent, late last year appointed Apple's Johann Jungwirth as its chief digital officer. PSA/Peugeot-Citroen put Yahoo's Brigitte Cantaloube in a comparable position. And Nokia Here's Ogi Redzic in January joined Renault-Nissan as senior vice president, connected vehicles and mobility services.