SAP will build an innovation center in Potsdam outside Berlin to develop new software solutions together with customers.

The German enterprise software maker said it will invest 14.3 million euros in the new location and will create 100 additional jobs.

The innovation center will work closely with Berlin and other regional universities and research institutes. The center’s focus will be on the deployment of new in-memory computing technology, including SAP’s High-Performance Analytic Appliance (SAP HANA) software.

The technology enables new application scenarios and real-time analyses through the parallel processing of millions of customer records in a matter of seconds.

The building project is planned to start before the end of the year and is expected to be completed in 2012.

The SAP Innovation Center in Potsdam will complement and closely collaborate with 14 existing development centers within the SAP Labs network.