With BMW’s announcement this week that it is starting a car-sharing venture with Sixt, the industry is getting serious about finding alternatives to traditional car-ownership models. BMW is the second premium car maker to venture into car sharing. For several years already, competitor Daimler has been developing its car2go scheme, ...
DriveNow vehicles won’t need keys German premium car maker BMW plans to launch a car-sharing venture in an attempt to bolster its innovative mobility credentials and attract new customers to the brand. BMW is planning the new venture, which will be called “DriveNow,” with car-rental group Sixt. It will start ...