All sixt articles
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Article
News analysis: BMW entry moves car-sharing to the next level
With BMW’s announcement this week that it is starting a car-sharing venture with Sixt, the industry is getting serious about finding alternatives to traditional car-ownership models.BMW is the second premium car maker to venture into car sharing. For several years already, competitor Daimler has been developing its car2go scheme, which ...
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Article
BMW, Sixt plan car-sharing venture in Berlin and Munich
DriveNow vehicles won’t need keysGerman premium car maker BMW plans to launch a car-sharing venture in an attempt to bolster its innovative mobility credentials and attract new customers to the brand.BMW is planning the new venture, which will be called “DriveNow,” with car-rental group Sixt. It will start in Munich ...