PwC warns that, without big data analysis, logistics companies will lose competitiveness (Photo: Toll Collect)

Transportation and logistics companies are slow to implement big data and business intelligence tools, according to a study by consultants PricewaterhouseCoopers. Only 19 pc of companies surveyed are using the technologies as part of their business processes.

According to the study, 35 pc of companies haven't yet taken a look at big data and business intelligence and, of these companies, 70 pc don't even plan to do so in future.

Apparently, companies are underestimating how new data analysis technologies are going to radically change the industry," said Dietmar Pruemm, who heads PwC's transport and logistics practice. "Who doesn't address this, will be at a competitive disadvantage."