Most companies' connected-car products are still in the planning phase (Photo: PAC)

Automotive companies are shifting their connected-car focus from making the technology work to defining how to generate actual revenue, according to a study by Pierre Audoin Consultants (PAC).

"More and more companies are now going to focus on the business aspects of connected car offerings," PAC said in an executive summary of the study. Those business aspects include pricing models and user experience.

The consultants interviewed 250 top executives in auto-industry companies in France, Germany, Italy, the Netherlands, Spain, Sweden and the UK. They found that providers of connected-car services can be divided into two groups. One, representing 35 pc of companies interviewed, is already rolling out products today. But the larger group, representing 55 pc of the companies, still is in the design and development phase.

PAC also found that most offerings today concentrate on connectivity in the vehicle. The current investment focus is on security technologies, infotainment and in-car connectivity.

In the medium term, the consultants predict, a second-wave of products and services will be based more on car-to-x connectivity.