TomTom is expanding its offering of semi-integrated navigation solutions through a partnership with Ford of Europe.
The Amsterdam-based navigation systems maker said it will integrate its Go LIVE 1000 and 1005 into Ford models by providing a specially designed cradle for them.
The advantage of the semi-integrated approach, which TomTom pioneered with French carmaker Renault, is that all wiring is stashed behind a car's dashboard and there is no need for suction cups and external power cords. Mazda and Fiat also offer semi-embedded TomTom navigation in their models.
For a carmaker, the integrated TomTom systems provide a way to extend navigation into lower car segments, where car buyers don't usually want to pay for expensive high-end navigation. Embedded systems with a reasonably sized color monitor can cost 3,000 euros or more in higher-end car models.
TomTom'sGO LIVE 1000 and GO LIVE 1005 systems offer the company's real-time traffic information, speed-camera data and live weather updates as well as local search.