Toyota is launching a London-based business unit to support the development and adoption of new shared mobility and fleet management solutions in Europe. Toyota Connected Europe (TCEU) is to partner with Toyota Motor Europe, Toyota retailers and distributors on services and products for consumers, businesses, governments and other stakeholders. These will include ride-sharing, car-sharing and remote delivery services.

TCEU is planning to employ 35-50 people and will be recruiting data scientists, engineers and software developers. It will leverage and extend Toyota’s cloud-based mobility services platform and manage the European operations of the Toyota Big Data Center, and is launching with an initial investment of 4.5million pounds.

Existing global Toyota Connected partnerships include projects with Amazon, DiDi, Pizza Hut, Uber, Mazda, Avis Budget Group, Servco Pacific, Aioi Nissay Dowa Insurance Co. and several Japanese taxi firms. Chairman of the new company will be Zack Hicks, currently CEO of Toyota Connected North America, and CEO is Agustin Martin, vice president for connected car and mobility, Toyota Motor Europe.

Shigeki Tomoyama, executive vice president of Toyota Motor Corporation and head of Toyota Connected’s global operations, said in a statement: “Toyota Connected Europe will be an important strategic business unit in Europe when it comes to promoting our connected strategy using Toyota’s unique Mobility Service Platform. Moving forward, leveraging our state-of-the-art data analysis technology, we will bring a more diverse and rich mobility experience to our customers in Europe.”

Agustin Martin added: “The adoption of new approaches to mobility is moving very fast in Europe, and we’re excited to develop and scale the power of Toyota’s mobility services technologies for customers across the region.”

-Farah Alkhalisi