Ford, claiming a first, has built a virtual showroom for users of Sony's Playstation videogame console.
The US carmaker said North American PlayStation users can now visit the showroom and virtually inspect the Ford Fiesta and Ford Edge models.
"The Ford Showroom gives players an opportunity to check out our vehicles in an environment where most people wouldn’t expect to see Ford,” said Brian McClary, Ford social and emerging media specialist.
Users who visit the Ford Showroom will be able to view the interior and exterior of the Fiesta and Edge, experience Ford's Sync in-car connectivity system, and play a game with digital rewards.
In the PlayStation showroom, a player, using a virtual identity or avatar, can walk around and look at the two Ford models. He is greeted by a virtual Ford representative who introduces the vehicles as well as the games.
Avatars are encouraged to get inside a vehicle to experience a version of its interior with true-to-life detail such as the location of key controls. "We want users to really feel like they are inside one of the vehicles.” McClary said in a press release.
Users can pair a virtual mobile phone, already in the car, with Sync, which will then present a game menu.
Ford said the Playstation showroom was created to educate as well as to entertain.