Volkswagen of America will equip selected 2012 models with a new Fender Premium Audio System, in a move designed to feed consumers’ growing appetite for quality in-car infotainment.

The German carmaker said the new American version of the Jetta GLI will be the first VW model to feature the new Fender system this spring. At a later date, it will be in all other US Jettas. And it will be available in the new 2012 midsize sedan and 2012 Beetle in the autumn of 2011.

“The best seat in the house is now behind the wheel of a Volkswagen,” said Jonathan Browning, President and CEO, Volkswagen Group of America.

The Fender system, which was exclusively developed for the VW brand, will be embedded in the vehicle design. Itfeatures nine Panasonic speakers.

Fender is one of the best known makers of guitars and amplifiers. The US-based company has been supplying musicians with equipment since 1946.