Alain Visser (Photo: Volvo Cars)

Volvo Cars has appointed Bjorn Anwall, a McKinsey management consultant, to head its global sales and marketing. Anwall replaces Alain Visser, who is taking on a similar sales role at China's Geely, the parent company of Volvo.

Visser said in a press release that he is taking on "the challenge of building a global Chinese car brand."

Anwall, who has worked closely with Volvo in recent years, will spearhead the second phase of the Volvo's development plan. That involves boosting global sales of the Swedish car brand to 800,000 a year in the medium term from 465,866 in 2014. The company expects sales of 500,000 units this year.

Volvo, which Geely acquired from Ford in 2010, wants to completely renew its model range in the  next four years, building larger cars on a modular architecture. It also plans to launch several smaller cars based on its so-called CMA platform.