zipcarCar sharing is set to grow in Los Angeles with a recent move by Zipcar into Hollywood.

The car sharing service announced last week that it is expanding a pilot partnership with the city of Los Angeles that started in September, 2009. The company has added 10 cars to its Hollywood pool, bringing the total number of vehicles there to 75.

The cars will have reserved on-street parking spots in five locations in areas with heavy foot traffic and access to public transportation.

"By expanding the partnership between Zipcar and The City of Los Angeles, we are providing a viable alternative to car ownership which will reduce the city's traffic congestion and improve our air quality,” said Mayor Antonio Villaraigosa.

Zipcar said its service will help reduce Hollywood’s carbon footprint. National studies have shown that each car shared takes 15 privately owned vehicles off the road, the company said in a press statement. It added that people drive almost 50 percent less when they switch from car ownership to car sharing.

Gas, reserved parking spots, insurance, roadside assistance and up to 290km a day are included in the hourly and daily Zipcar rates. Cars can be reserved for as short as an hour or for up to four days. Rates on all vehicles start as low 8 dlrs an hour and 66 dlrs a day (24 hours) on weekdays and 9 dlrs an hour and 72 dlrs a day (24 hours) on weekends.

Zipcar claims to be the world’s leading car-sharing service with more than 500,000 members and 8,000 troughout the US and Britain. The company offers more than 30 makes and models of self-service vehicles by the hour or day.