All Audi articles – Page 7
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ArticlePoint of view: At CES, mobile living rooms come a step closer
By Arjen BongardLAS VEGAS ”“ It wasn’t so long ago that the auto industry was struggling to position itself in the era of consumer entertainment. Judging from automakers’ presentations at the Consumer Electronics Show (CES) here - and from the barrage of in-car infotainment announcements in recent weeks - things ...
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ArticleCES: Audi’s chief electronics engineer explains car-IT strategy
Audi CEO Stadler talked about the in-car infotainment revolution in his keynote address at the Las Vegas CESLAS VEGAS - Audi wants to pioneer the trend toward “connected cars in a connected world.” Hence it is investing heavily in the development of new infotainment systems, including improved multimedia interfaces (MMI), ...
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ArticleCES: Audi CEO wants to keep control over in-car infotainment
Audi CEO Rupert Stadler underscored in his keynote speech that infotainment is key to Audi’s futureLAS VEGAS - The car is rapidly becoming part of the mobile world “in every sense of the word” and Audi wants to be leading this trend, Rupert Stadler, CEO of the German premium carmaker, ...
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ArticleAt Audi, working on the sound of silence
An Audi e-tron in the sound studioClose your eyes and identify that car by its sound. Is it a V6 or V8 or one of the new small three-cylinder gasoline engines propelling minicars?'The sound of the engine is important. It helps define the image of the car. For some people, ...
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Article
Generation Facebook in the car industry
Social networks have become a matter of course for the Facebook generation. And companies in the auto industry are working hard to establish a presence in the world of Web 2.0. New communication initiatives are essential, both to make contact with young talent and to connect with a new generation ...
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ArticleAudi, Daimler to use MOST150 networking technology
Since the first implementation of MOST25 in an Audi car in 2002, MOST has become the established standard for the networking of premium infotainment systems at AudiVolkswagen's Audi subsidiary and Daimler will be the first automakers to integrate the new MOST generation, MOST150, into their model range."Infotainment applications make very ...
