Big Data & Analytics – Page 5
Companies appreciate big data but struggle with huge information volumes (Photo:(istockphoto thinkstock) Making better use of big data provides huge potential for productivity improvement, according to a global survey of senior corporate executives. The poll, carried out by the Economist Intelligence Unit on behalf of consultants Capgemini, found that big ...
Teradata says integrated marketing management is emerging as one of the largest areas of investment for companies Teradata said it has completed its acquisition of Aprimo, a maker of Cloud-based integrated marketing software. The US-based data warehousing and enterprise analytics company said the move will help it “drive the future ...