The Accelerate platform can be accessed from a smartphone (Photo: Cox Automotive)

Cox Automotive has launched a new connected retail platform that offers a set of online tools to improve the car buying process.

The US car retailer said the platform, which is called Accelerate, will make car buying faster, easier and more enjoyable. It will also save consumers time at the dealership, Cox said.

Accelerate is an end-to-end car-purchasing platform that is now being launched in Las Vegas across 24 city dealerships. With the help of Autotrader and listings, more than 10,000 vehicles in the Las Vegas market are available through the system.

Cox stressed that the software was developed in response to car buyers’ strong desire for a better retail experience.

"After years of frustration and demand for a change in the car-buying process, Accelerate offers dealers a way to sell to consumers how they want to buy," said Mike Burgiss, vice president of digital retailing at Cox Automotive.

Burgiss said in a press release that Accelerate will let consumers structure their car purchase in advance, including setting a monthly payment. A car buyer then only has to visit a dealership to get confirmation that all is in order, make a test drive and complete all paperwork, he said.

In detail, Accelerate lets buyers:

  • Calculate real monthly payments
  • Receive trade-in values
  • Secure online financing and approvals
  • Review finance and insurance options.
After Las Vegas, Cox plans to roll out Accelerate in other US markets in the course of 2018.

Accelerate tools also will be made available on a range of dealer web sites powered by, and Autotrader are part of the Cox Automotive Group.

-By Arjen Bongard