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Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component. The carmaker will be expanding its digital ecosystem in the future, adding Porsche-specific mobility products and services worldwide.
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Porsche and SAP will work closely together on new initiatives for the digital transformation of the German sports car maker.
Porsche Digital, the premium vehicle manufacturer’s customer and UX innovation division, has opened an office in Atlanta at the headquarters of its North American division, its second US location after Silicon Valley
Porsche CIO Mattias Ulbrich, who headed IT at Volkswagen Group’s premium brand Audi until last year, wants to make digital transformation an emotional and passionate mission at the carmaker. He talks to automotiveIT about new business models, artificial intelligence and the need to invest in IT modernization.
With growth in electrified powertrains set to soar, OEMs have more opportunities to showcase EVs’ unique design possibilities, and use them to win over hearts and minds on the road to electrification
It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
Emergency braking systems with pedestrian detection fail to prevent many accidents, according to a new study by the American Automobile Association (AAA).
