Former Byton chief Breitfeld becomes CEO of Faraday Future

FF

Former Byton CEO Carsten Breitfeld has been appointed global chief executive of Los Angeles-based Faraday Future (FF), strengthening the management ranks of the Chinese-owned electric-vehicle company and potentially improving its chances of bringing to market its flagship FF 91 model.

Former Byton CEO Carsten Breitfeld has been appointed global chief executive of Los Angeles-based Faraday Future (FF), strengthening the management ranks of the Chinese-owned electric-vehicle company and potentially improving its chances of bringing to market its flagship FF 91 model. Breitfeld left Byton, an EV startup he co-founded, earlier this year.

He previously oversaw the development of BMW’s luxury hybrid-electric i8 sports car program. Faraday Future, which was founded in 2014 by Chinese entrepreneur Jia Yueting (YT), calls itself a “global shared intelligent mobility company.” It said in a press release that Breitfeld’s expertise in automotive and electric-vehicle expertise will complement Jia’s vision and experience in internet, consumer electronics, artificial intelligence (AI) and user operations.

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