German companies expect a strong increase in data volumes, according to a survey conducted by Steria Mummert Consulting.
Of all German companies polled 44 percent say that ever more detailed capture of customer data and more indepth analysis is going to require more storage capacity to deal with the growing flood of data.
While social media and the mobile Internet will boost the trend toward more data, other factors will also have an impact. These include the introduction of so-called “smart grids” by electricity providers,. This development is expected to generate more data because electricity users need to be connected to the network and their usage needs to be managed.