Report: Climate Change vs. Carmakers
Report: Automotive headwinds align into a perfect storm
James Cox, former head of product planning at Uber, talks about leading product technology at EV startup Canoo and why he thinks the company will succeed with its subscription-based vehicle offering.
Los Angeles-based electric vehicle startup Canoo is basing its business model around subscription services, managed via an app without dealerships or any personal ownership. The person responsible for developing this service is James Cox, the company’s chief product officer.
Canoo, which introduced its first car last month, conveniently named canoo (lower case ‘c’), was founded by a team of former BMW and Faraday executives, including Stefan Krause (who recently stepped back from day-to-day operations but is still head of the advisory board and responsible for raising funding), and acting CEO, Ulrich Kranz.
James Cox strengthens the company’s tech startup credentials. He was an early member of Uber’s launch team in Australia in 2014, and would later lead on the launch of Uberpool – a ride-hail sharing service – in more than 40 global cities. He was most recently responsible for Uber’s global product planning process.
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It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
Renault, acknowledging the transformation of the automotive industry, will bundle all its mobility activities in a new operating subsidiary called ‘Mobility as an Industry (MAI).’
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
Many people would welcome a future of shared mobility, electric and autonomous vehicles and deliveries by drone, but most don’t believe they will see it anytime soon.
Although automotive OEMs will face years of stagnant vehicle sales, a stronger recovery thereafter will bring growth back up to long run averages and herald a return to stronger profits. By then, however, the industry is likely to have undergone further consolidation.
OEMs’ own sales and technology strategies, combined with growing regulations, are leading more consumers to the second-hand vehicle market, a development that could reshape future automotive business models, according to a new report.
