Germany’s Blaupunkt has established a telematics division, in a bid to get more of its consumer-entertainment products into the car.

“The transmission of telematic data inside and outside of the vehicle is an excellent match to the Blaupunkt brand product range,” said Raimund Zuendorf, the German company’s CEO.

Zuendorf added in a press statement that he considers telematics “an important enhancement of our competence.”

Blaupunkt, which until 2008 belonged to the Robert Bosch group, was acquired by the Aurelius industrial holding group, which recently completed a major internal reorganization of the company.

Blaupunkt is a leading maker of car radios. It also builds televisions, in-car amplifiers and loudspeakers. Recently the company has been putting more emphasis on components for consumer electronics. Blaupunkt employs close to 450 people worldwide.