integrated marketing

  • Teradata.automotiveIT
    Article

    Teradata boosts software offering through acquisition

    2011-02-09T19:15:06Z

    Teradata says integrated marketing management is emerging as one of the largest areas of investment for companies Teradata said it has completed its acquisition of Aprimo, a maker of Cloud-based integrated marketing software. The US-based data warehousing and enterprise analytics company said the move will help it “drive the future ...