The new Porsche 911.
OEM announces investment as the demands of digital transformation kick in. According to sources, the figure could rise to one billion euros.
“Key strategic issues for us are artificial intelligence, cyber security and user experience. We will invest in people as well as financially for these areas,” said Mattias Ulbrich, CIO at Porsche. “We will also invest in sustainable production. In the future, it should become lean, smart and clean. The new production for the electric sports car Taycan fulfils this need.”
Autonomous transport systems are already in use at the new factory in Zuffenhausen. Ulbrich added that it was the blueprint for all future Porsche production but without a massive boost to IT, it could not be realised.