Porsche is broadening its operations to include new mobility (Photo: Porsche)
Porsche has opened a digital lab in Berlin, where it will identify and test new IT products and develop collaboration with technology companies, start-ups and research centers.
The German sports car maker, which is part of the Volkswagen Group, said the lab is operated in partnership with its management IT consulting arm MHP.
In the lab, teams from Porsche and MHP will investigate how they can make use of innovation in areas such asÂ big data and machine learning, cloud technologies and the internet of things.
"The Porsche Digital Lab gives us the opportunity to experiment with new technologies and to put IT innovations into practice with speed and flexibility”, Porsche CIO Sven Lorenz said in a statement.
Porsche earlier this year said it was broadening its remit beyond building premium sports cars to becoming a "leading provider of digital mobility solutions in the premium automotive segment.”
In May it establishedÂ Porsche Digital GmbH, a new unit that focuses on testing and deploying digital technologies. The company is headed by Thilo Koslowski, the former Gartner analyst who was put in charge of the carmaker's digital efforts in April.