Ford in customer rewards push with NADA announcement, attended by Jim Hackett

1544134035208

Ford made a first step towards its goal to improve customer retention at the NADA conference last week, attended by Ford CEO Jim Hackett for the first time. An airline style rewards scheme will launch through all but four of Ford’s 3100 US ...

This article is available to registered users only. 

To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.

Join us today for free

aIT Comp Tablet and print phone image 400px

Register free now to stay up-to-date with the latest industry developments, trends, and analysis, to find in-depth reports and intelligence and to connect with your peers.

Your free registration includes:

  • Access to our exclusive content
  • Weekly enewsletter
  • Option to save articles to a personal library
  • Ability to comment on articles
  • Special offers
  • Ability to manage your profile and communication preferences

Gain access to our exclusive content and features register today

Non-registered users are able to access two AIT exclusive articles per week. You have now used your allocation.
To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.