Daimler has opened a Berlin office for its MBition digital subsidiary, making it the latest carmaker to make the German capital a digital innovation center

It follows VW in choosing the German capital for specialist digital development. VW opened its Digital:LAb in Berlin in 2015 and has a digital finance unit based in the city also.
Daimler’s established the MBition division in 2017. The new building will be the focus of software development for future Mercedes-Benz vehicles, and the next generation of MBUX information systems.
Like Volkswagen before it, Daimler wants to foster the culture of a start-up with agile methods and team working to the fore.
Daimler says that 200 employees from 32 nations will work in the new building. All were recruited in the last 18 months.
Like London, Berlin has developed into a European hub for software startups and developers. Berlin has more emphasis on automotive due to the strength and resources of the German car industry.
“MBition is an integral part of Daimler’s international research and development network. It’s set to grow quickly in the next few years,” said Gregor Zetsche, CEO of MBition. “Berlin is an ideal location for finding the best international brains and creating innovative software.”
MBition aims to create an eco-system to work together with external software specialists and cooperation partners, according to the company.
“Our vehicles are platforms for digital progress. MBition combines the flexibility of a startup with the resources of a global corporation.” said Ola Källenius, the grou’s head ofp research & development and Daimler’s next CEO.