Mercedes-Benz wants to become your digital one and only

Ask Mercedes AR

Sabine Scheunert and her digitalONE team for sales and marketing IT are expanding customer touchpoints through apps and digital features, including vehicle-connected services through Mercedes me and new mobility services – all of it supported by an open architecture, artificial intelligence and cloud capabilities.

Most established vehicle brands share a common challenge in adapting legacy, back-end IT systems and hardware to the capabilities of today’s software. While interfaces and workarounds are common, systems that are decades old reach limits in flexibility, speed or user experience. And not all automotive IT departments have the resources or agility to respond quickly to problems, let alone to new demands and applications like those posed by artificial intelligence.

This hurdle can be particularly high for customer-facing apps, such as those in which users configure vehicles before purchase, or connect to media, access digital features and other car-based services.

Read more…

This article is available to registered users only. 

To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.

Join us today for free

aIT Comp Tablet and print phone image 400px

Register free now to stay up-to-date with the latest industry developments, trends, and analysis, to find in-depth reports and intelligence and to connect with your peers.

Your free registration includes:

  • Access to our exclusive content
  • Weekly enewsletter
  • Option to save articles to a personal library
  • Ability to comment on articles
  • Special offers
  • Ability to manage your profile and communication preferences

Gain access to our exclusive content and features register today

Non-registered users are able to access two AIT exclusive articles per week. You have now used your allocation.
To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.