marketing

Article

Porsche unveils movable "pop-up" store

2014-09-19T14:06:50Z

Porsche's pop-up store will move to London and Shanghai at later dates (Photo: Porsche) Porsche, attempting a new approach to attract younger customers, opened a temporary "pop-up" store in New York. The store, which will move to London and Shanghai at a later date, supplements existing marketing activities and ...

Article

BMW launches new Web site

2012-12-07T14:42:03Z

BMW's new Web site allows users to share configured cars with friends through social media (Photo: BMW) BMW has relaunched is Web site with new content, a different digital design and various social-media options. The new site is built around an improved car configurator that takes into account customers' ...

Article

VW launches online customer publication

2012-11-07T11:32:14Z

VW's new magazine is available on a broad range of devices (Photo: VW) Volkswagen Group is reaching out to digital customers with the publication of a new international brand magazine. The German automotive group is launching "Das Auto.Magazine" online in six languages at www. dasauto-magazine.com . It will appear ...

Article

VW's de Meo: Internet becomes No. 1 communication channel

2012-02-29T10:25:08Z

Luca de Meo (photo: VW) As the global head of marketing for the Volkswagen Group and its core VW passenger car brand, Luca de Meo is responsible for defining what the group and its products stand for. That message needs to get acrossglobally to VW buyers of all ages and ...

Article

Study: EV market requires creater cooperation

2011-09-08T11:47:06Z

Partnerships providing new battery-recharging models are on the rise Automakers need to step up their efforts to find cooperation partners if they want to successfully sell electric vehicles, according to Oliver Wyman. "Lone fighters don't stand a chance," the Germany-based consultants warned in a new study on the marketing of ...