All marketing articles

  • porsche.automotiveIT

    Porsche unveils movable "pop-up" store


    Porsche's pop-up store will move to London and Shanghai at later dates (Photo: Porsche) Porsche, attempting a new approach to attract younger customers, opened a temporary "pop-up" store in New York. The store, which will move to London and Shanghai at a later date, supplements existing marketing activities and ...

  • bmw web site 2012.automotiveIT

    BMW launches new Web site


    BMW's new Web site allows users to share configured cars with friends through social media (Photo: BMW) BMW has relaunched is Web site with new content, a different digital design and various social-media options. The new site is built around an improved car configurator that takes into account customers' ...

  • VW magazine.automotiveIT

    VW launches online customer publication


    VW's new magazine is available on a broad range of devices (Photo: VW) Volkswagen Group is reaching out to digital customers with the publication of a new international brand magazine. The German automotive group is launching "Das Auto.Magazine" online in six languages at www. . It will appear ...

  • vw de meo.automotiveIT

    VW's de Meo: Internet becomes No. 1 communication channel


    Luca de Meo (photo: VW) As the global head of marketing for the Volkswagen Group and its core VW passenger car brand, Luca de Meo is responsible for defining what the group and its products stand for. That message needs to get acrossglobally to VW buyers of all ages and ...

  • bosch voltwerk.automotiveIT

    Study: EV market requires creater cooperation


    Partnerships providing new battery-recharging models are on the rise Automakers need to step up their efforts to find cooperation partners if they want to successfully sell electric vehicles, according to Oliver Wyman. "Lone fighters don't stand a chance," the Germany-based consultants warned in a new study on the marketing of ...