All marketing articles
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ArticlePorsche unveils movable "pop-up" store
Porsche's pop-up store will move to London and Shanghai at later dates (Photo: Porsche)Porsche, attempting a new approach to attract younger customers, opened a temporary "pop-up" store in New York.The store, which will move to London and Shanghai at a later date, supplements existing marketing activities and aims to ...
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ArticleBMW launches new Web site
BMW's new Web site allows users to share configured cars with friends through social media (Photo: BMW)BMW has relaunched is Web site with new content, a different digital design and various social-media options.The new site is built around an improved car configurator that takes into account customers' now-standard practice ...
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ArticleVW launches online customer publication
VW's new magazine is available on a broad range of devices (Photo: VW)Volkswagen Group is reaching out to digital customers with the publication of a new international brand magazine.The German automotive group is launching "Das Auto.Magazine" online in six languages at www.dasauto-magazine.com. It will appear at regular intervals and ...
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ArticleVW's de Meo: Internet becomes No. 1 communication channel
Luca de Meo (photo: VW)As the global head of marketing for the Volkswagen Group and its core VW passenger car brand, Luca de Meo is responsible for defining what the group and its products stand for. That message needs to get acrossglobally to VW buyers of all ages and nationalities. ...
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ArticleStudy: EV market requires creater cooperation
Partnerships providing new battery-recharging models are on the riseAutomakers need to step up their efforts to find cooperation partners if they want to successfully sell electric vehicles, according to Oliver Wyman."Lone fighters don't stand a chance," the Germany-based consultants warned in a new study on the marketing of electric vehicles.Oliver ...
