Report: Climate Change vs. Carmakers
Report: Automotive headwinds align into a perfect storm
Sabine Scheunert and her digitalONE team for sales and marketing IT are expanding customer touchpoints through apps and digital features, including vehicle-connected services through Mercedes me and new mobility services – all of it supported by an open architecture, artificial intelligence and cloud capabilities.
Most established vehicle brands share a common challenge in adapting legacy, back-end IT systems and hardware to the capabilities of today’s software. While interfaces and workarounds are common, systems that are decades old reach limits in flexibility, speed or user experience. And not all automotive IT departments have the resources or agility to respond quickly to problems, let alone to new demands and applications like those posed by artificial intelligence.
This hurdle can be particularly high for customer-facing apps, such as those in which users configure vehicles before purchase, or connect to media, access digital features and other car-based services.
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Mercedes-Benz will give outside developers a software development kit (SDK) to make it easier for them to program new apps for the Mercedes me platform.
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
As OEMs and automotive parts suppliers see their margins decline, cost pressures are going to increase on logistics operations and service providers further down the supply chain
With growth in electrified powertrains set to soar, OEMs have more opportunities to showcase EVs’ unique design possibilities, and use them to win over hearts and minds on the road to electrification
Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
