Porsche launched its much-anticipated first electric vehicle the Taycan this week, and was keen to highlight the changes in production at the factory as much as the new car itself.

  • Fifty percent of Porsche models delivered after 2025 will be electric
  • Stuttgart company sees EV and Industry 4.0 as key to its survival
The Taycan will be built at a brand-new facility which the company describes as a “factory within a factory" at the main plant in Zuffenhausen. It’s here that the company is putting its Industry 4.0 credentials to the test.

“By applying flexi-line production, Porsche will become the first vehicle manufacturer to use driverless transport systems in a continuous series production process.” said Albrecht Reimold, member of the executive board responsible for production and logistics. The company claims that it will be able to increase the number of work cycles in the same amount of space.

The digital changes are being felt in other departments too, not least in the integration and training of 1200 new employees recruited for the introduction of the Taycan. 

A digital learning platform which contains over 1400 training modules related to the digital transformation of the company is being rolled out. Like other OEMs, Porsche see its future as a services business that builds on the core brand strength of its automobiles and into new added value areas.


EV registrations continue to grow across Europe. Source: EVVolumes.com

“The revenue from digital products and services should increasingly contribute to our economic success.” said Lutz Meschke, Deputy Chairman of the Porsche executive board.Porsche has used electric propulsion technology first developed in its motorsport division for the  Taycan, including  800v batteries. The company claims that the Taycan can be charged in just four minutes to provide 100km of reach, from a suitable High-Power charging point.

However, such charging points are currently rare and the company has joined with Daimler and BMW to build a High-Power network across Europe.

Porsche is also entering the increasingly popular (and important) Formula E racing category for 2019/20 season, where it will seek to further hone its EV technologies for both road and track cars.