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ArticleNewsletter: Execs talk about BMW Website and "Future Retail" program
BMW has upgraded its online presence, seamlessly integrating user data with business processes running in the background. Ulrich Lenz (left) and Hartmut Wagner pay particular attention to the user experience on BMW Web sites (Photo: Claus Dick)Ulrich Lenz, head of the premium car maker's interactive marketing, and Hartmut Wagner, IT ...
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ArticleBMW launches new Web site
BMW's new Web site allows users to share configured cars with friends through social media (Photo: BMW)BMW has relaunched is Web site with new content, a different digital design and various social-media options.The new site is built around an improved car configurator that takes into account customers' now-standard practice ...
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ArticleIn China, VW launches interactive Web site
VW’s new interactive Web site in China may be a model for similar projects in other marketsVolkswagen has launched an interactive customer platform in China that may serve as a model for similar Web sites in other markets.The German carmaker said it launched the "People's Car Project" at www.zaoche.cn to ...
