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  • bmw.automotiveIT

    Newsletter: Execs talk about BMW Website and "Future Retail" program


    BMW has upgraded its online presence, seamlessly integrating user data with business processes running in the background. Ulrich Lenz (left) and Hartmut Wagner pay particular attention to the user experience on BMW Web sites (Photo: Claus Dick) Ulrich Lenz, head of the premium car maker's interactive marketing, and Hartmut ...

  • bmw web site 2012.automotiveIT

    BMW launches new Web site


    BMW's new Web site allows users to share configured cars with friends through social media (Photo: BMW) BMW has relaunched is Web site with new content, a different digital design and various social-media options. The new site is built around an improved car configurator that takes into account customers' ...

  • vw people car china.automotiveIT

    In China, VW launches interactive Web site


    VW’s new interactive Web site in China may be a model for similar projects in other markets Volkswagen has launched an interactive customer platform in China that may serve as a model for similar Web sites in other markets. The German carmaker said it launched the "People's Car Project" at ...