Report: Climate Change vs. Carmakers
Report: Automotive headwinds align into a perfect storm
Audi has launched a 3D visualization app in its product configurator to give potential customers a real-time, high-resolution 360-degree view of their chosen vehicle. The Audi Visualization Engine, based on virtual data models, allows interaction with the animated rendering: turning on the headlights, opening and closing the doors, opening and ...
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Audi is embracing virtual reality (VR) and other digital technologies as it gets ready to build its first electric sedan, the e-tron GT.
A squeeze on automotive suppliers, together with the adaptation of new technology, will lead some major players to play a bigger role in overall vehicle development cycles, especially in shaping customer user experiences
Should automotive manufacturers and the supply chain fear or embrace this surprise announcement from the consumer technology giant?
With growth in electrified powertrains set to soar, OEMs have more opportunities to showcase EVs’ unique design possibilities, and use them to win over hearts and minds on the road to electrification
Porsche has introduced online car buying for its customers in Germany, acknowledging that the retail landscape for almost all consumer products now consists of both a digital and a physical component.
It’s been less than a year since archrivals BMW and Daimler received the regulatory approvals needed to merge their mobility services into a new jointly owned company and the two German premium car groups are moving steadily ahead with plans to develop revenue streams that can, one day, offset expected declines in traditional new-car sales.
