IT and software keep Daimler ahead in China
The vehicle manufacturer has a dedicated IT organisation in Greater China, led by Stefan Eberhardt, which is focusing on front-end development, improving digital customer experiences and benefiting from the country’s huge tech and startup scene – all of it strategic to Daimler and Mercedes-Benz growth in the world’s largest market.
Success in China’s automotive industry is increasingly about speed in adapting to the market and innovation in the value chain. There is a widening divergence between those brands able to keep pace with the changing tastes and technology demands of the Chinese consumer, and those selling products and services that fall rapidly out of favour. In China, offering customers enhanced, seamless connectivity both inside and outside the vehicle is often just as critical as providing the right vehicle size, dimensions or powertrain.
To do that, the role of IT and software development can hardly be underestimated.