IT and software keep Daimler ahead in China

Stefan Eberhardt, CIO, Daimler China

The vehicle manufacturer has a dedicated IT organisation in Greater China, led by Stefan Eberhardt, which is focusing on front-end development, improving digital customer experiences and benefiting from the country’s huge tech and startup scene – all of it strategic to Daimler and Mercedes-Benz growth in the world’s largest market.

Success in China’s automotive industry is increasingly about speed in adapting to the market and innovation in the value chain. There is a widening divergence between those brands able to keep pace with the changing tastes and technology demands of the Chinese consumer, and those selling products and services that fall rapidly out of favour. In China, offering customers enhanced, seamless connectivity both inside and outside the vehicle is often just as critical as providing the right vehicle size, dimensions or powertrain.

To do that, the role of IT and software development can hardly be underestimated.

Read more…

This article is available to registered users only. 

To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.

Join us today for free

aIT Comp Tablet and print phone image 400px

Register free now to stay up-to-date with the latest industry developments, trends, and analysis, to find in-depth reports and intelligence and to connect with your peers.

Your free registration includes:

  • Access to our exclusive content
  • Weekly enewsletter
  • Option to save articles to a personal library
  • Ability to comment on articles
  • Special offers
  • Ability to manage your profile and communication preferences

Gain access to our exclusive content and features register today

Non-registered users are able to access two AIT exclusive articles per week. You have now used your allocation.
To continue reading this article and others like it, please SIGN-IN or REGISTER FREE today.