VW invests in holographic technology

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Volkswagen Group has taken a minority stake in SeeReal Technologies, a company that specializes in holographic display technology. The move will allow the German automaker to further develop 3D imagery to be used in in-car displays.

Volkswagen Group has taken a minority stake in SeeReal Technologies, a company that specializes in holographic display technology. The move will allow the German automaker to further develop 3D imagery to be used in in-car displays. With computing power increasing and display technologies improving each year, automakers are experimenting with innovative new interfaces to make operating a vehicle safer and easier. The battle for the cockpit also lets car makers differentiate in an area where they can provide a tangible and direct experience for both drivers and passengers.

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