Image: Mercedes-Benz Vans

Mercedes-Benz Vans is launching Conversion World, a digital platform to link its end-users with suppliers, certified bodybuilders and custom converters, and to compare different solutions for commercial vehicle configuration and conversion. The platform enables global customers to easily check out, for example, refrigeration equipment for the Citan, or shelving for the Vito. Aftermarket specialists such as suppliers of camper conversions, fire service bodies, all-wheel drive or three-axle conversions, and auxiliary equipment such as snowploughs, are represented.

Conversion World is categorised in eight sectors and in 13 languages covering over 110 products. A smart configurator tool identifies the relevant sector for the vehicle – i.e. construction, service, trades, logistics, retail and delivery, passenger transportation (including accessible solutions for people with restricted mobility), and emergency or municipal applications. The various options and solutions are presented with content including photos and video reviews.

Mercedes-Benz Vans describes Conversion World as a part of its new, extended ‘partner model’ to integrate its certified aftermarket partners. This will be extended to two new levels, including labelling for strategic partners involved in product development.