Nandy says his team has adopted an agile approach to project development

HANOVER -- Daimler is focusing on ease of use, personalization and connectivity with the world outside the vehicle as it pursues its digitalization strategy, a senior executive at the German premium car group said Tuesday.

In an address to the carIT Congress here, Marc-Oliver Nandy, director of digitization sales and the Mercedes me platform, said “a simple user experience” is important for success, while personalized mobility is an increasingly crucial requirement.

And customers want the car to be part of their overall lifestyle, helping them with planning activities outside the vehicle.

Nandy said the competitive environment for traditional carmakers such as Daimler requires a new approach to business. That's why his team works closely together "in swarms" with the IT department, corporate business units and IT service providers.

"We want to move like innovative startups on the digital scene," he said.

Nandy assumed his current responsibilities after having spent four years in China. With roughly 800 million internet users spending an average four hours each online, the market is more advanced than other regions when it comes to acceptance of digital offerings, Nandy said.

The carIT Congress, which brings together 400 executives from the automotive and IT industries, takes place during the IAA commercial vehicle show here.

-By Arjen Bongard