Featured Insight: Augmented Reality
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ArticleVW invests in holographic technology
Volkswagen Group has taken a minority stake in SeeReal Technologies, a company that specializes in holographic display technology. The move will allow the German automaker to further develop 3D imagery to be used in in-car displays.
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ArticleAt Audi, going virtual in preparation of e-tron GT production
Audi is embracing virtual reality (VR) and other digital technologies as it gets ready to build its first electric sedan, the e-tron GT.
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ArticleAudi the latest to expand use of virtual reality at dealerships and service bays
Audi’s use of virtual-reality and augmented-reality tools to train technicians to work on electric vehicles is pointing the way towards a wider use of the technology across dealerships, sales channels and the aftermarket.
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ArticleNissan turns to tablets to increase sales in competitive digital market
Nissan has been introducing tablet technology to improve customer experience in its retail and aftermarket network.
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ArticleFord tests Gravity Sketch software to speed up car design processes
Source: Ford Gravity Sketch lets car designers use 3D tools in the early stages of their work Ford Motor says it is the first automaker to work with Gravity Sketch, a 3D virtual reality tool that allows car designers to speed up their work. The software, built ...
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FeatureBMW drives innovation and smart tech in digital production push
Jürgen Maidl, BMW’s senior vice president logistics, reveals the importance of developing innovative technologies in production logistics - and the benefits of thinking like a start-up.
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ArticleNew BMW 3 Series cockpit production pre-planned with VR tools, company claims digital tools ushers in new era of collaboration between different production stakeholders
The Munich auto giant claims a company first in bringing building, systems, logistics and assembly planners as well as production employees together to assess new production areas in virtual reality, and test new procedures using 3D glasses. The cockpit pre-assembly workstations for the new 3 Series sedan were the first ...
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FeatureDaimler forging its future in Factory 56 with emphasis on agile manufacture of mobility and EV solutions
New car manufacturing facilities will need to be highly flexible as the trends of vehicle electrification and autonomous driving continue to evolve.
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ArticleBosch implements AR for technical service training
Image: BoschBosch is implementing augmented reality (AR) in technical service training at its 31 support workshops worldwide. Courses developed at its training center in Plochingen, near Stuttgart, will be offered to 3500 global employees to update them on technical developments in vehicle servicing and repair.These accredited courses, to be ...
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ArticleDARPA talks about AR and VR for future combat vehicles
Image: DARPADARPA, the US Defense Advance Research Projects Agency, has demonstrated some of its upcoming technologies to be applied in combat vehicles. The GXV-T (Ground X-Vehicle Technologies) program has been looking at ways to make vehicles lighter, faster and more agile over a variety of terrain – and also ...
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ArticleUbimax partners with DAQRI on AR smart glasses, Porsche rolls out AR for technicians
Image: UbimaxUbimax, developer of wearables and augmented reality (AR) products, has announced a strategic co-operation with DAQRI, maker of AR glasses. DAQRI, based in Los Angeles and Dublin, is to provide its AR hardware for Ubimax Frontline, an AR software stack.A successful proof of concept trial has been carried ...
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ArticleHarman to supply over-the-air update tech to Great Wall Motors
Harman-Samsung Digital CockpitImage: SamsungGreat Wall Motors is to launch its first connected vehicle with a remote software updating service in 2019. The over-the-air (OTA) technology will be supplied by Harman, whose Remote Vehicle Updating Service has already been fitted in more than 25 million cars worldwide.The Harman technology allows ...
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ArticleMercedes-Benz launches dealership VR, AR apps, continues digitalization of sales experience
Customers can configure the new Mercedes A-Class on the Mercedes-Benz cAR app(Image: Mercedes-Benz)Prospective customers at Mercedes-Benz dealerships in Germany can now experience a car in real-time in different configurations: a drive or ride via virtual reality goggles is on offer as part of the sales experience. Those interested in ...
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FeatureDigital twins play a role in all digitalization projects but data consolidation slows down implementation
Digital twins are shaping up to be a key tool as automotive companies proceed with digitalization across the entire value chain. But it’s not easy to get a handle on these virtual representations.
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ArticleHonda to adopt new driving-simulator technology
Honda’s new simulator will use nine actuators instead of the customary nine (Photo: Honda) Honda said it will become the first carmaker to adopt a new driving-simulator technology that it says will more accurately reproduce the actual driving experience. The Japanese carmaker said the simulator will use an ...
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Feature"There is no added value in gesturing with your fingers”
Massing: “With artificial intelligence, we will soon be in a position to significantly reduce the stress level behind the wheel.” (Photo: Claus Dick)Digitization is changing vehicles’ interiors along with their other aspects. Georges Massing, director, user interaction at Mercedes-Benz, spoke with automotiveIT about the effects of the trend, the ...
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ArticleHarman invests in projection-display startup
Navdy's display sits above the steering wheel in front of the windshield (Photo: Navdy)(Bloomberg) --Harman International Industries Inc. invested in a startup that makes projection displays that sit in front of car windshields, signaling a new area it plans to explore under the ownership of Samsung Electronics Co.The investment ...
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ArticleRinspeed to show urban EV at Las Vegas CES
Gardening on wheels is part of the Oasis concept (Photo: Rinspeed)Rinspeed will show an urban electric vehicle that aims to be "something new in the automotive wasteland of uniformity."The Swiss design studio, headed by founder Frank Rinderknecht, unveiled a two-seat electric concept car Thursday that will be presented to ...
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Feature"It’s very important that we filter which technologies add value for the consumer"
The new S90 sedan will help boost Volvo's sales, Annwall says (Photo: Arjen Bongard)Bjoern Annwall joined Volvo Cars as global head of marketing, sales and customer service in October last year. The former McKinsey consultant succeeded industry veteran Alain Visser in a job that involves transforming the Swedish carmaker ...
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ArticleCES: Faraday Future unveils electric race car concept
FF's race car concept is built on a new modular platform (Photo: FF)LAS VEGAS -- Automotive newcomer Faraday Future (FF) unveiled an electric sports car concept and said it would be the basis for a production car scheduled for launch in 2018.The FFZERO1 is an electric 1,000 hp race ...
