Ford tackles last-mile delivery challenge with pedestrian couriers, algorithms

Ford-last mile deliveries

Ford’s European smart mobility boss, Sarah-Jayne Williams, explains how a last-mile delivery pilot project yielded several positive insights

When Sarah-Jayne Williams took over as European boss of Ford Motor’s smart mobility division two years ago, she was impressed with the carmaker’s global team of several thousand advanced data scientists.

“I was blown over not just by the scale of the team, but also by their depth of expertise,” Williams told automotiveIT International at the recebt ITS Europe Congress in Eindhoven.

Williams, a former Bearing Point consultant, came to rely on Ford’s ability to effectively use data as her team developed software to, in her words, “join up smart vehicles with a smart world.”

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