All CRM articles

  • vw_new_dealership

    Volkswagen outlines its sales transformation plan


    Image: Volkswagen Volkswagen has outlined its plan to restructure and digitalize its sales model. From spring 2020, it intends to expand its online business, including direct online sales, and to target customers via some different sales locations. Underpinning this will be a system of unique Volkswagen customer ...

  • salesforce.automotiveIT

    Salesforce raises ambitions in Europe


    CEO Marc Benioff is the main speaker at the Salesforce World Tour sessions (Photo: Salesforce) MUNICH - With 7,100 guests registered to attend the German part of its World Tour, is sending a clear signal that it aims to grow its presence in Europe. The San Francisco-based business ...

  • salesforce.automotiveIT

    San Francisco - Dreamforce


    Dreamforce (Photo: Salesforce) Salesforce stages its annual Dreamforce convention in San Francisco Sept. 15-18, expecting to bring together more than 100,000 people for its annual gettogether. The cloud-based CRM company continues to grow rapidly. In the quarter ended April 30, the company boosted sales 21 pc to 1.51 billion ...

  • daimler.automotiveIT

    Interview: Daimler China CIO Marc Lampe discusses CRM


    Greater China CIO Marc Lampe (Photo: Daimler) Marc Lampe moved to Beijing as regional CIO of Daimler’s operations in September of 2013. Before taking charge of the carmaker’s IT operations in China, Hong Kong and Taiwan, he was responsible for IT in the German company’s vans segment. ...

  • hella.automotiveIT

    Germany's Hella implements CRM platform from Salesforce


    Hella went public in late 2014 but continues to be majority-owned by family interests (Photo: Hella) In a bid to increase its operational efficiency, Hella has implemented a cloud-based CRM software platform built by Salesforce. The German automotive lighting specialist said in a press release that it had decided ...

  • daimler gorriz.automotiveIT

    carIT Congress: Daimler CIO's personal agenda


    Daimler's Gorriz says a new and improved customer service offering is very high on his agenda(Photo: Claus Dick) HANOVER -- Daimler CIO Michael Gorriz provided some insight into his personal agenda Tuesday, when he told the annual carIT Congress here what the priorities for his department are. "Providing the ...

  • salesforce benioff.automotiveIT

    Dreamforce - San Francisco


    Salesforce CEO Marc Benioff hosts the annual Dreamforce convention (Photo: Salesforce) will host its Dreamforce convention in San Francisco October 13 through 16. The annual gathering, which brings together more than 100,000 IT professionals and users of Salesforce software, is a forum for discussions about the latest IT ...

  • salesforce.automotiveIT

    Pelata to carmakers: Watch out for Google


    Pelata addresses IT executives during a Salesforce convention in Paris June 26 (Photo: Salesforce) MUNICH ”“ Google may not be a direct competitor to established automakers yet, but the internet company's drive to capture customer information is a threat to car brands. That's the message Patrick Pelata, head of ...

  • salesforce.automotiveIT

    Salesforce1 World Tour, Munich


    Salesforce is staging a large customer event in Munich July 3 to provide further details of its new Salesforce1 customer platform. The one-day conference will hear keynote addresses from Salesforce founder and CEO Marc Benioff and various European executives from companies using the cloud-based software. Salesforce is the world's biggest ...

  • reply.automotiveIT

    Social media command center opened in Munich


    Reply's command center is the first of its kind in continental Europe  (Photo: Reply) Arlanis Reply has opened the first social media command center in continental Europe, offering companies an opportunity to listen in on relevant global online discussions of their brands. Arlanis, the Reply Group division specializing ...

  • vw sap.automotiveIT

    VW chooses SAP for new CRM software


    Volkswagen Group has chosen SAP to reorganize its customer relationship managenemt software, industry insiders say. SAP, the world's largest maker of business software, will provide CRM software for all passenger car brands belonging to the VW Group. Rollout will start in Germany in coming months and other countries, including Spain ...

  • nissan microsoft logos

    Nissan, Microsoft will build new dealer management system


    Nissan and Microsoft will jointly build a next-generation dealer management system for the Japanese carmaker. The two companies said they would cooperate to develop a system that would provide both dealer and customer relationship management and social collaboration tools. It will be based on the Microsoft Dynamics CRM software and ...

  • jamal farhat 2.automotiveIT

    Interview: BorgWarner CIO balances costs and growth


    Jamal Farhat, CIO of BorgWarner, is working on more than 1,000 projects this year, as the U.S. based automotive supplier expands its global business operations. He needs to make sure the group’s engineers have the IT tools they need, that the company’s 17,500 worldwide employees can communicate and share information ...

  • samsung_galaxytab.automotiveIT

    German companies lack an enterprise mobility strategy


    Tablets such as the Samsung Galaxy Tab are inreasingly used for business purposes German companies don t have solid strategies to connect mobile users to their business operations, according to a study by market researchers Berlecon. The study found that almost half of the German ...

  • Article

    A Cloud version of Microsoft Dynamics CRM software


    Microsoft has released the Cloud version of its Microsoft Dynamics CRM software outside North America. The software maker said Microsoft Dynamics CRM Online will be available to customers in 40 markets in 41 languages. Microsoft CEO Steve Ballmer said in a statement the software “is fully embracing the Cloud.” He ...

  • porsche logo

    Porsche rolls out new CRM system


    Porsche is rolling out a new CRM system worldwide in an effort to improve data and customer management. The new system is based on version 4.0 of SAP’s CRM software. Trillium data-cleansing software from Harte-Hanks also plays a key role in the new system. The German sportscar maker established a ...

  • Article

    Detecon consultants: Retail needs upgraded CRM systems


    Car retailers need to quickly change their customer relationship management (CRM) systems to deal with the big changes taking place in the auto industry. According to a study by Germany’s Detecon Consulting, car buyers perceive traditional combustion-engine technology as outdated, but they don’t know enough yet about new technologies. For ...