salesforce.automotiveITSalesforce is staging a large customer event in Munich July 3 to provide further details of its new Salesforce1 customer platform.

The one-day conference will hear keynote addresses from Salesforce founder and CEO Marc Benioff and various European executives from companies using the cloud-based software.

Salesforce is the world's biggest cloud-based CRM software provider. The US-based company announced in March that it would step up its investment in Europe, adding 500 new jobs and opening new data centers.

The first of those facilities will open in the UK in August, while additional centers will become operational in France and Germany next year.